Valentine Coffee Roasters - Shopify Revamp

Based in Milwaukee, Valentine Coffee Roasters is beloved for its small-batch, expertly roasted coffee and warm, welcoming vibe. Known for sourcing the finest beans globally, their signature medium roast offers a balanced taste that keeps customers coming back for more.

Valentine needed a comprehensive UX/UI overhaul and a custom Shopify redesign to capture their evolving brand and elevate the online experience for both B2B and B2C customers. The challenge was to modernize the design, improve usability, and maintain the flexibility of Shopify.

I reimagined Valentine’s digital presence with custom templates for the homepage, product listings, detail pages, and bundle options. Prioritizing their brand aesthetics, I focused on creating a cohesive, modern design that balances visual appeal with functional excellence.

Key Features:

• - Custom SVG animations to bring energy to the ‘Add to Cart’ button.

• - Smooth scroll effects for an intuitive product discovery experience.

• - Detailed product sections with bespoke icons for quick information absorption.

The Impact: The final result is a site that harmonizes beautifully with Valentine’s brand vision, enhancing customer engagement and streamlining operations. Integrations with tools like Shipstation and Bold Subscriptions boost operational efficiency, while the interactive, user-friendly design highlights Valentine’s dedication to craftsmanship and quality.

🚀 The redesigned experience strengthens Valentine’s bond with their coffee-loving community and sets a new standard for their digital storefront.

The project was completed during my time at Shero Commerce.