Mercury – Logo for Smart Home Thermostat App
I designed a logo for the Smart Home Thermostat Project, chosen to evoke strong associations with the planet Mercury. This name was selected due to its symbolic relevance:
Extreme Temperature Fluctuations: Mercury, the closest planet to the sun, experiences drastic temperature changes, ranging from extremely hot to extremely cold. This metaphorically aligns with the app’s functionality, which is to manage and control various temperature settings.
Navigating Extremes: Just as the planet Mercury navigates the extremes of temperature in space, the app helps users navigate and control temperature extremes within their own environments.
In the logo design, I utilized a cold shade of grey and a bright orange to visually represent the user’s ability to control both cool and hot climates in their environment. This color scheme effectively communicates the app’s purpose and functionality. For versatility, I created a standard multicolor version and an additional white-only version. The white-only version uses transparency to replace color highlights, ensuring the logo maintains its visual impact across different backgrounds and applications.