GPS Ping – Offline Advertising in Magazines for Pet Tracking

GPS Ping is a Norwegian project specializing in selling miniature GPS trackers and complementary software for tracking hunting dogs. Their marketing analysis revealed that the target audience in Norway actively subscribes to and avidly reads specialized hunting magazines. To leverage this advertising opportunity, I created impactful full-page advertisements in local periodicals.

These advertisements provide potential clients with a concise yet comprehensive overview of the product. Each ad delivers essential information about the product, technical specifications, and pricing. By utilizing this approach, GPS Ping aimed to capture the attention of their target audience and create awareness about the features and benefits of their new product.