Some projects never make it past the draft phase...

...and this is one of those projects.

Despite that, I'm still proud of the exploration and wanted to share. AI in Education was a university initiative with the goal of demystifying AI to its staff and faculty and making it appear less "scary." I was tasked with exploring a visual identity for a logo, marketing assets, and blog illustrations.

Logo Exploration

Chat bot illustration iterations and final

I landed on the final version because he had a friendly (not scary) phase and used shapes that were found in mid-century modern designs. I thought his vintage shapes and characteristics would make the character seem approachable.

Thumbnail graphic exploration

Email header + blog hero images

Social Posts

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I'd love to know how other designers have approached visualizing AI. As I was researching this project and building a mood board, I had a hard time finding inspiration that wasn't dystopian or abstract. How have you solved this problem in your own work?