Postcards for Lake Nona

In my position at 321, our client, Lake Nona, would occasionally elicit our help with overflow design tasks. Last year, they asked for ideas for postcard designs that highlighted the aspects of Lake Nona that make it such an exciting area to live, play, and work.

Inspired by the collage style of design from their magazine, I used client selected imagery, their brand colors, and graphic elements to compose each design. I wanted to create a feeling of fun and inspire desire through action, color, and texture, emphasizing the vibrancy of Lake Nona.

One design focused on hospitality, another on sports, and the last one highlighted the area's selling points.

These postcards were designed to be sold in their retail shop.