project overview

This personal project aimed to design a promotional social media ad for Mystique Beverages' "Sparkel Fizz." The objective was to create a vibrant and engaging post that highlights the refreshing qualities of the drink and the brand's lively, social appeal. Though a mock project, it demonstrates my ability to craft visually compelling, product-focused ads that effectively communicate key benefits and capture customer interest.

This is an initial layout of my image. In the background, people are enjoying themselves and smiling, showcasing the fun and exciting nature of the beverage. The can is perfectly placed on the left, following the rule of thirds to grab attention effectively.

In this layout, I created a basic "ok-to-go" packaging design to visually convey the essence of the product. The green color represents excitement, fun, and energy, while also providing a refreshing feel. A blur effect was added to the background to create depth, enhancing the overall design and ensuring the product stands out.

Afterward, I made minor color adjustments and added effects to enhance the overall look and feel of the design. These subtle changes helped to improve the visual appeal, making the product more vibrant and eye-catching.

I added the brand and product series logos in a pattern to maintain brand consistency, reinforcing recognition and cohesion across the design to make the product instantly identifiable. I also adjusted the color of the product to enhance its appeal and added a shadow to give it a more realistic feel. Additionally, I incorporated a brush effect to create a more organic and exciting look, adding a dynamic touch to the overall design.

Final Output

After that stage, I enhanced the vibe of the image by applying multiple effects, color adjustments, text elements, and shapes to give it an exciting and refreshed look. These additions brought more energy to the design, effectively capturing the lively essence of the product.

I presented my designs in custom mockups to understand how they would look in a real-world scenario.