Al Naeem Arabic Restaurant

Branding for a Lebanese restaurant, owned and run by two sisters who bring their family’s heritage to the heart of the community. The goal was to modernize the restaurant's identity while maintaining its rich Lebanese roots and nostalgic charm.

The visual identity plays on the intersection of tradition and contemporary culture, blending iconic elements of Lebanese heritage with a vibrant, playful edge. The color palette reflects both warm, earthy tones and bold, eye-catching accents, evoking a sense of comfort and excitement.

The design collateral—menus, signage, packaging, and promotional materials—incorporates playful patterns, vintage-inspired textures, and modern twists, all while celebrating the restaurant's storied history.