Crockett Landing

Branding for Crockett Landing, a campsite in Beaufort, North Carolina. 
My goal was to craft a vibrant and rugged brand identity that embodies the campsite's philosophy of reconnecting with one's own wildness and with the beauty that points beyond the here and now.

The color palette represents the unfettered vibrancy of the natural world and evoke the feeling of stepping into something primal, untamed, and authentic. The brand's hand lettered logo is designed to feel raw and organic, mirroring the untamed, rugged terrain. The icons used draw from the local flora and fauna of the land.

The final brand captures this philosophy of wildness, both external and internal. Every element—from the bold color choices to the hand-lettered typography—was designed to invite visitors to step into an environment that isn’t just “wild,” but that also awakens their own inherent wildness. It’s a call to live fully, authentically, and connect with creation and purpose.