Prophix® - CRO + Paid Media

With little differentiation of visual and messaging hierarchy when our ICP compares financial performance platforms, we underwent a strategic redesign of Prophix’s most essential landing pages, along with creating additional landing pages tailored specifically to our newly identified ICPs.

While adhering to the Prophix brand standards, we incorporated our industry-leading CRO expertise by adding more diverse, emotive human imagery of our ICP, along with attention grabbing, emotive headlines and copy across all landing pages and digital display ads to immediately capture attention.

Since taking on the account just under 5 months ago, our CRO & Paid Media strategy and delivery saw positive improvements QoQ from our earlier stage lead volume, attributed to the paid search campaign restructure and all-new CRO ads and landing pages. Our ongoing CRO experimentation, including data-backed optimizations, and thorough A/B testing of CTAs & key content elements of our ads and Landing Pages continues to capture the attention of our ICPs, boosting CTRs and driving conversions.

• CRO-led enhancements improved CVR by 62%, with a 152% increase in CVR in October 2024

• YoY campaign members up 111%

• New accounts up 118%

• SQLs up 350%

We’re now in the process of designing an all-new Prophix homepage focusing on clear market differentiation and greatly improved CRO and UX performance.