Website Redesign – Driving ESG Impact with Blockchain Innovation

A fast-paced, 20-hour redesign to create a cohesive, trust-building website for Purpose for Profit—the world’s first on-chain ESG endowment and ESG-focused tokenized credit fund.

Faced with a visually overwhelming and site that didn't connect with their values, Purpose for Profit needed a refined design to build trust, amplify their ESG mission, and prepare for marketing and investor outreach. With just 20 hours, we prioritized high-impact changes: simplifying the colour palette, enhancing visual consistency, and a user-friendly layout.

The result? A cohesive, mission-aligned website that resonates with their purpose of leveraging blockchain for sustainable change, enabling them to confidently showcase their work to investors and partners.

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