Reech Logo Concept ver. 03

Third concept of the logo for an advertising exchange that provides advertisers with access to a network of the best online and offline publishers and enable them to run multi-channel marketing campaigns. The stylized title refers to the verb “reach” from “reach more customers.” The third concept of the logo, due to the lack of a separate graphic sign, takes as its basis only a plastic technique, reflecting the dynamism and sense of purpose inherent in the name.

Each letter of the wordmark visually directed to the upper right corner (a positive angle in the matrix of emotions), while remaining quite simple but at the same time reflecting the essence of the brand.

Due to the lack of a separate sign, it was decided to focus on rhyming inside the wordmark of the letters “ee” as the main visual method, turning the logo into a dynamic system.