Reech Logo Concept ver. 02

Second concept of the logo for an advertising exchange that provides advertisers with access to a network of the best online and offline publishers and enable them to run multi-channel marketing campaigns. The stylized title refers to the verb “reach” from “reach more customers.” This concept uses the characteristic arrangement of the double “ee” in the naming and shifts the emphasis on them, turning them into a metaphor for the stairs, as a symbol of the progressive upward movement in the goals set.