Delivery App Redesign

Project Overview: Led the end-to-end redesign of a high-impact delivery mobile app, focusing on simplifying the user experience and optimizing conversion funnels to drive higher completion rates for orders. With extensive research into user behaviors and pain points, I revamped the UI and UX to align with user needs and streamline the ordering process.

• Design Process: This project began with a deep dive into the app's existing analytics to identify drop-off points in the user journey. I conducted user interviews, usability tests, and competitive analysis to pinpoint specific areas for improvement. Based on findings, I crafted user personas to guide my design decisions and began wireframing key screens.

• Key Enhancements:

  • Intuitive Navigation: Simplified the navigation bar to prioritize frequently used features, making the app more intuitive and reducing the steps needed for order completion.

  • Visual Hierarchy and Feedback: Redesigned the information hierarchy and introduced more visible feedback for actions, creating a smoother experience for users at each stage.

  • Personalized Recommendations: Added a feature for suggested items based on order history, which helped drive upsell opportunities.

• Results: The redesigned app received overwhelmingly positive feedback, with a 25% increase in order completion rates and a notable reduction in cart abandonment. Employers have valued my focus on user empathy and attention to detail, which translated into a measurable impact on business metrics.