Air Jordan - Elevated in Style

I created this design to highlight the classic appeal of the Air Jordan sneaker, focusing on a strong visual impact with a bold red and black color palette that embodies the brand’s energy. The concept was to make the shoe appear as if it’s floating on a cloud, giving it an elevated, almost ethereal presence that aligns with its iconic status in sneaker culture. By using a minimalist, red background and subtle smoke effects, I wanted to create a sense of movement and intensity, making the sneaker the focal point of the composition. The circular "Air Jordan" text around the shoe adds a dynamic frame, reinforcing the brand's identity without overwhelming the main visual. This design brings out the sneaker’s details, from the stitching to the sole, while keeping the overall layout clean and modern.

You can watch the process video on Instagram here.

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