Sam's Book Club Podcast

Sam’s Book Club is a podcast that explores historical topics, with a focus on classical history (especially Roman history) and key conflicts like World War II. The show uses primary sources to dive deep into these subjects, making complex material accessible and engaging. The challenge was to create branding that balances the intellectual depth of history with a casual, fun, and approachable aesthetic.

The branding for Sam’s Book Club strikes a harmonious balance between the weighty nature of historical content and the light, conversational tone of the podcast. The design features muted greens and creams, and playful illustrated icons like books and subtle references to Roman history. History can often be seen as heavy or intimidating, so the design needed to counterbalance this perception with a light and engaging aesthetic. The overall look is simple yet refined, ensuring the podcast feels both intellectual and accessible.