Rasa Rasa

Rasa Rasa is a vibrant, casual dining restaurant located in the heart of Richmond, VA, offering a unique fusion of Asian flavors and American comfort foods. The name “Rasa Rasa,” meaning “flavor” in Bahasa Malaysia, reflects the restaurant’s core philosophy: bold, fresh ingredients with a rotating menu that brings Asian influences to beloved American staples. My role in this project was to develop a cohesive and engaging brand identity that matched the restaurant’s dynamic culinary experience.

The design approach for Rasa Rasa centers around simplicity and creativity. The brand needed to convey both a sense of fun and sophistication while being approachable and memorable. I chose a minimalist aesthetic with vibrant, playful elements to reflect the fresh and exciting nature of the restaurant’s menu. The use of clean typography and bold colors helped reinforce the idea of fresh, high-quality ingredients. The visual identity was crafted to be clean, modern, and full of personality.