Hôtel Strasbourg

Label design for an orange wine that reflects the heritage of Alsace with a retro twist

Overview

This label draws inspiration from vintage matchboxes, the typography of French street signs and a 1970s aesthetic in its art direction. The product renders are crafted to evoke the style of photographs taken with old film cameras from that era, enhancing the wine's retro charm.

The illustration style features a light stipple texture reminiscent of vintage art, infusing the design with nostalgia while balancing modern elements with warmth and approachability. A palette of rich blood orange, earthy green and soft white reflects the wine's organic nature, ensuring the label stands out on the shelf. The final design is unique and seamlessly merges nostalgia with a contemporary appeal, perfectly capturing the wine's essence and deep Alsatian roots.

Designed for Planet Wine