Promotional Design

(these covers and billboard design have been made only for academic purposes)

At university, we worked on a hypothetical promotional design project in collaboration with Ray-Ban. The idea was to create a fresh campaign that captured Ray-Ban's iconic, rebellious spirit while giving it our own creative twist. Our team brainstormed everything from edgy visuals to clever taglines that would resonate with a young, adventurous audience. We explored bold typography, contrasting colors, and urban-inspired backdrops to bring out the brand's essence.

Working on this project felt like a true agency experience, pushing us to think about brand identity, target audiences, and how to make a lasting impact with visuals alone. Even though it was hypothetical, it gave us a glimpse into the world of real brand collaborations, and we were thrilled to bring Ray-Ban’s iconic vibe into our own unique designs.