Banner design for Odia Gandhian NGO Eye Hospital, MGERHI....
MGEHRI or Mahatma Gandhi Eye Hospital & Research Insititute is a Gandhian Eye Hospital serving a population of 4 million in the districts of Mayurbhanj, Balasore, Bhadrak and Keonjhar in North Odisha as well the poor population from the neighbouring states of Jharkhand and West Bengal. It is an NGO hospital developed with Gandhian principles under the leadership and umbrella of Antyodaya Chetana Mandal. With over two decades of existence in the rural, MGEHRI has proudly treated over 5,00,000 patients in the hospital. And through its outreach OPD, it has helped more than 85,000 eye patients in relieving their vision through cataract surgeries and medications…
Client: Mahatma Gandhi Eye Hospital & Research Institute
Location: Mayurbhanj, Odisha, India
Segment: Gandhian NGO/Social Eye Hospital
Project: Branding, Marketing, Social Media and Website
Elements Designed:
Brand identity, Design systems, Print design, Social Media, Website, Banners, Tee, Advertisements, Photography, Videography, Content, Research….
Target Audience:
MGEHRI is for 3 different groups of people. The local needy population the eye hospital serves. Educated youth with a sense of collective social responsibility who can be potential volunteers. And people or organizations who can help the NGO as potential donors or collaborators….
Keywords:
NGO, Accessible, Gandhian, Social Upliftment, Hospitality, Swaraj, Clarity, Sincere….
The Problem
Even after two decades of existence, MGEHRI didn’t have a coherent design system or digital presence. There was no common platform for patients seeking help or potential collaborators seeking information to interact with or know more about the organization….
The Solution
The solution for bridging the gap between MGERI, its potential collaborators and the people who can benefit from the help of the NGO was to develop information and communication channels. We started by developing a website to keep everything one needs to know at one place. Then we went on to develop a Facebook page to share updates and allowing an audience to interact with the eye hospital. We supplemented that by expanding into print medium to make the communication more accessible for a not-so-tech savvy part of the target audience….
Full case study:
MGEHRI branding....
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Credits:
Brand Designer and Strategist: Aditya Roy [ Xandrieth Xs]
Branding Agency: XAXs Corps
Content writer and researcher: Richi Milan