Aesthetic Clinic Logo

Concept

The development of the logo considered the characteristics present in the associative representation of patients with Dr. Milene being the glow icon, the image that reinforces the adjective illuminated and carries the subtlety of the magic of transformation. The initials M and B and the crown symbol strengthen the idea that patients feel like princesses, cared for, and feel more special.

To respect the minimalist style, the choice of the serif font brings delicacy and reinforces the elegant characteristic.

Check out more about this project on Instagram https://www.instagram.com/p/DATSeHGO94C/?img_index=1 and Behance https://www.behance.net/gallery/189758159/MB-Clinic