University of South Carolina - Lancaster

USCL has been a long-time client of mine, and I’ve had the privilege of designing their orientation shirts and various logos for the past 10 years. This year was particularly special, as they asked me to design the shirt based on my own creative direction. In previous years, I’ve been given specific assignments, often tied to a current event or theme for the year. This time, I had complete freedom, and I chose to highlight a few iconic symbols for USCL—one being the Founders Hall building, and the other the Lancer Shield, which I also had the pleasure of designing several years ago. My main focus was something edgy and different from other year; something tastefully modern.