Beauty Product (Fragrance) Brand Identity

Juste le mien

Student project for an imaginary beauty client - single-note scents studio called "Juste le mien" (Just mine).

Juste le mien was born from a simple belief: fragrance should be pure, personal, and sustainable. Crafted with intention, our single-note scents use only synthetic ingredients, preserving nature while supporting ethical practices. Each element of Juste le mien’s design embodies our commitment to simplicity and sophistication—from the textured, understated bottles to the thoughtfully curated boxes that reflect the essence of each note. Our sustainable bags complete the experience, blending elegance with responsibility. Discover fragrance that empowers you to layer, blend, and express yourself naturally. This is fragrance for those who dare to be truly themselves.

Scope of work:

- Logo

- Typography

- Color palette 

- Photo art direction

- Content writing 

- Emails

- Website 

- Packaging