Poster Design for restaurant

Case

Hanami, a Japanese restaurant in California, takes its name from the tradition of cherry blossom viewing, symbolizing the beauty of fleeting moments. Inspired by time spent in Japan, the founders wanted to recreate this serene, nature-focused experience in California, offering guests an escape to a peaceful Japanese spring.

Solution

The brand identity for Hanami emphasizes a blend of minimalist aesthetics and natural textures. The color palette centers on deep greens and neutral tones, evoking the calm of a spring garden.

The overall design reflects the restaurant’s philosophy, combining understated sophistication with elements that connect guests to the serene beauty of Japanese springtime.

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