MTV A.S.K.

Shelley A
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    Ahead of Mental Health Action Day, SHOWTIME/MTV Entertainment Studios and Active Minds teamed up to promote A.S.K. (Acknowledge, Support, Keep-in-Touch), a framework aimed at helping young people support friends facing mental health challenges. We created two key experiences: an interactive YouTube video where viewers guided Charlie through a supportive conversation with a friend, and a central website providing deeper insights and activities related to the A.S.K. framework.

    Explore the full case study here https://shelleyadamson.com/work/mtv-a-s-k/

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