Génesis®️ Branding Design
Génesis®️
This branding project explores the essence of creativity as a process of creation, using the colors of the rainbow as a reference, where each color represents a key phase in the development of ideas and visual solutions. The agency finds in the seven colors of the spectrum a metaphor for the creative journey: each hue is linked to a value and a perspective that enrich the visual communication, enhancing its effectiveness and authenticity.