TOTO - Digital Brand Identity For Social Platform
Description
Toto is a community-powered change platform for social activists that helps make a global impact with minimal effort. Designed for ease of use, it features a color-coded feed that allows activists to quickly identify and engage with a variety of social topics.
Working on the project, our team helped create a strong digital brand identity, drawing inspiration from 'The Wonderful Wizard of Oz' to embed symbolic meaning throughout the platform. Toto, a guiding character, represents the journey toward impactful social and political progress, resonating with users who seek to drive change.
We also integrated gamification elements, utilizing over 30 custom mascot-related images to further enrich the platform's appeal, celebrate user achievements, and encourage active participation.
With its visually striking mobile-first design and friendly brand tone, Toto is especially useful and appealing to young, proactive change-makers.
Let's collaborate!
💌 Need a brand identity for your digital product? Tell us about your project at info@linkupst.com
🔗 Visit our website to discover more.
Stay tuned for our updates at
