General requirements:

• Project goal:

  • To create an intuitive and aesthetic interface for an online jewellery store that will provide convenient browsing and ordering of goods.

• Target audience:

  • Users who appreciate quality and elegance in jewellery.

  • Age: 45-60 years old.

  • Interests: fashion, style, aesthetics.

• Platform:

  • Website and mobile version of the site.

• Design:

  • Minimalistic and modern design.

  • Use of pastel colours.

  • Efficient use of screen space.