Dystopian Rock Band Brand Identity

Graveyard Carnival, a newly formed band steeped in chaotic, dystopian rock, needed a visual identity that captured the essence of their unique sound. They wanted to transport their audience into a neon-drenched nightmare—a world where twisted carnival imagery meets glitchy, post-apocalyptic energy. The challenge was to create a cohesive brand that didn’t just support their music but amplified it, making their concept unforgettable across all platforms, from logos to merch.

I developed a comprehensive visual identity that encapsulates Graveyard Carnival’s eerie, chaotic aesthetic. Starting with a logo that merges distorted carnival motifs with electric neon accents, I ensured the design felt like a fever dream—a Ferris wheel from hell, graffiti-style text, and glitch lightning that captures the band’s unpredictable energy. The branding extended into a curated line of merchandise, from distressed graphic hoodies with glow-in-the-dark ink to collectible enamel pins. Each piece was meticulously designed to immerse fans in the band's unsettling universe, turning everyday items into relics of the Chaotic Nightmare world—the result: a branding package that blurs the line between rock spectacle and immersive, dystopian art.