Identity for fashion brand "Flowy Clo"

Flowy Clo

Sample Project - 2024

Flowy Clo is a modern clothing brand dedicated to delivering style without compromising comfort. Rooted in values of inclusivity, sustainability, and effortless elegance, Flowy Clo offers thoughtfully designed garments that adapt to the lives of real people.

Design solution: The logo is built on a dynamic combination of two different fonts in style, in order to emphasize the combination of such brand features as style and comfort. The 4 prominent letters F, L, C, L symbolize the 4 main principles of the Flowy Clo: flexible, lightweight, comfortable, lasting. Color palette consists of soft, neutral tone complemented by vibrant accents, evoking both warmth and modernity. Photographs showcase real, diverse individuals in everyday settings, reinforcing the brand’s commitment to inclusivity and authenticity. This harmonious visual identity ensures that Flowy Clo resonates with its audience.

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