Straighterline Course Deal Paid Media Ads

StraighterLine is a U.S. educational company that offers low-price, online higher education courses that are equivalent to general courses required for a bachelor's degree. Straighterline was seeking to drive students through paid media ads and course deals to sign up for their courses. Here are three examples of ads created. Circles were a large part of the Straighterline brand, along with a halftone pattern. I also utilized lines in several of the ads, pulling from the concept of lines present in the logo. Size variations of these assets, including horizontial and vertical placements are located below.