Endangered Species Matter Campaign
I thought it would be interesting to do a brief campaign idea for protecting endangered species.
My initial thoughts about coloring were to convey danger and urgency with the use of the yellow orange color, and to convey the natural theme with the green hues. Also, I decided to use the tiger as one of the main images for the campaign, as well as the illustrated tiger paw print.
Design Brief
Audience
People unaware about endangered species. They don’t know why it is important to protect the unique species that earth contains. They are either oblivious about this issue, or they don't know any downsides of species disappearing.
Message
All species add beauty and value to our surroundings and work together to create a healthy ecosystem. When some species die or become extinct, the balance of the ecosystem is destroyed, and this will affect humanity. As protectors of earth, we should do our best to help endangered species.
Goals
Simply making the audience aware of the danger many species are facing, and why that is important for our lives.
