Renew Running — Identity design process

This is what a typical first round identity design presentation looks like. You want to present multiple variations of one or two concepts you believe will solve the client's problem in a differentiated way. Your goal is to get reactions to various elements of the concepts, so give them different stylistic features such as color themes, rounded vs square corners, text in a container vs outside of a container, small vs large words, all caps vs all lowercase, etc. You want to provide enough opportunity during that first client presentation to gather enough data to move forward. The more input you can come away with, the smoother your next couple rounds of revisions will be.

After client input and multiple revisions on color palette:

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