Introducing a new Feature Through Video

Intelligize is the leading provider of best-in-class content, exclusive news collections, regulatory insights, and powerful analytics tools for compliance, transactional and financial reporting professionals. Intelligize needed 15 second videos created to introduce and then advertise a new feature for their software.

The client requested a design style that was "new" and "different" from videos created for their company in the past. In the past they had used ads that were videos of office workers paired with typography and voiceovers. To satisfy their desire for a fresh design esthetic, I created storyboards and animation concepts that were purely typography based, and paired it with energetic music. This was intended to insight excitement for the new feature, and quickly inform them what they could get with this new feature. Previous work for this client primarily incorporated their primary brand colors, black and red. This new video opens up and uses much more of their brand colors to create a more dynamic viewing experience.

This video was animated in coordination with a motion design team. The video storyboard is located below: