Coke Studio Record Store

Shelley A
Shelley A
    • Get in touch

    Coke Studio teamed up with artists Camilo, NewJeans, J.I.D, Cat Burns, and Jon Batiste to produce 2023's “Real Magic” song, Be Who You Are. To promote the track, we created the Real Magic Record Store, an interactive web experience where fans could immerse themselves in the song’s six deconstructed worlds. Players unlocked artist realms by finding magical records, completed challenges to collect musical vibes, and returned to the Record Store to finish the track alongside Jon Batiste. Launched globally and translated into multiple languages, the experience struck a chord worldwide.

    Check our the full case study: https://shelleyadamson.com/work/coke-studio-record-store/

    Shelley A
    Shelley A Get in touch

    More by Shelley A

    View profile
    • Like