Jack's Spooky Cookies: Brand Identity + Packaging Design

Packaging Design & Brand Identity.

The full submission for @brand.brief ‘s Halloween-inspired brief #brandbriefjacks

“Jack loves baking cookies and is now launching his Spooky Cookie line. These Halloween-inspired cookies will be reflected throughout the brand identity. The packaging design will also be tailored specifically to the spooky cookie series. To start with, Jack is offering the following cookies: Harry Potter (dark chocolate and salted caramel), Scarlet Witch (blackberry, raspberry, and strawberry), and Ghostbusters (cheesecake topped with orange jelly).”

This was a fun little conceptual product to celebrate the spooky season. I altered the product of the brief from cookies to be ready-to-bake cookie dough.