SiriusXM Media MOF Ads

SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. SiriusXM Media includes exclusive access to advertising on extensive Streaming and Podcast Networks across SiriusXM, Pandora, Soundcloud, and much more. SiriusXM Media was seeking quality leads and to bring their ad spend down. With this in mind a series of static tiles were created to drive growth.

The goal of these deliverables was to drive potential advertisers to download a report created by the client titled "Digital Audio Vs…". The first two ads (pictured below) were created to test design variants with an older design created in house by SiriusXM. To improve upon these ads two new ones were created that simplified the design, allowing the logo and CTA button to breath more. There sound wave pattern was masked inside of a pill shape to create this space. Stronger colors were used as well. The other MOF ads (pictured above) repeat the use of the sound wave pattern, along with utilizing circles as pop up bubbles. Black was used as a background element as it provides contrast with LinkedIn's background, and is a primary color of SiriusXM Media.