Branding for a startup SAAS

For a smaller side project i created a basic branding for CogLog, a soon to be startup dealing with creating a simple and highly optimized tool and workflow for documenting, finding and creating custom reporting of insights and knowledge.

Assets

The user interface is yet to be done, so the placeholder interface assets are there merely to exemplify. The iconography got the treatment of a certain roundedness and lightheartedness to exemplify the simplicity of the product.

While other tools in the space want to do everything, CogLog simply aims to make the process easier, streamlined and fun.

Colors

The tool is meant to be quite a nordic feeling, using a lot of grays and whites. But this needs to be offset with strong, bold but sparringly used splashes of color, energy and vibrancy. Choosing the yellow in this case to be the main color to fullfill this endeavor.

Thank you for watching

Hope that you got something out of it, and feel free to contact me should you want to collaborate, or just say hi. Either is welcome.