Chef Piri-Piri - Logo and Branding

Brand Identity, Color Palette, Packaging Design, and Brand Outline

For Chef Piri-Piri, an online brand specializing in South African biltong and dried meats, I developed a bold, authentic brand identity that reflects the vibrant flavors and heritage of their products. The goal was to create a memorable brand experience that would stand out in the competitive online food market and instantly connect with customers who appreciate high-quality, flavorful meats.

Design Highlights:

• Rich, Flavor-Inspired Color Palette: I selected a warm, earthy color scheme with deep reds, spice tones, and natural hues that evoke the taste and texture of traditional South African dried meats.

• Distinctive Branding Elements: The logo and supporting graphics were crafted to give the brand a unique, artisanal feel, celebrating both the heritage and craftsmanship behind Chef Piri-Piri’s products.

• Eye-Catching Packaging: I designed packaging that not only protects the product but also serves as a bold statement on the shelf or in the mail. Each package reflects the brand’s vibrant personality and high-quality ingredients, making it memorable and enticing to customers.

• Comprehensive Brand Outline: A visual guide was created to ensure consistency in colors, typography, and logo usage across all brand materials, reinforcing Chef Piri-Piri’s distinctive identity.

The result is a cohesive brand that authentically represents the quality and tradition behind Chef Piri-Piri’s South African specialties, bringing flavor and personality to every touchpoint...

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