Beach Resort Branding and Logo Design

Brand Identity, Color Palette, and Stationery Design

For Meco Beach Resort, I created a brand identity that reflects the natural beauty and relaxing vibe of this coastal retreat. My aim was to capture the essence of the resort’s serene, beachside atmosphere with a cohesive brand experience that guests can connect with from the first interaction.

Design Highlights:

• Nature-Inspired Color Palette: I crafted a color scheme inspired by the surroundings of Meco Beach—soft ocean blues, sandy neutrals, and hints of sun-kissed hues that bring a sense of calm and tranquility to the brand.

• Refined Logo and Branding Elements: From the logo to supporting icons, each element was designed to feel modern yet timeless, aligning with the resort’s welcoming, luxurious aesthetic.

• Stationery and Branded Materials: Custom stationery and branded collateral were created to provide a consistent and elegant touch across all guest-facing materials, from business cards to brochures.

• Visual Style Guide: A detailed brand outline ensures consistent application of the colors, typography, and style across all platforms, reinforcing the brand’s identity.

With this project, Meco Beach Resort now has a polished and cohesive brand that reflects its tranquil, upscale atmosphere.

Interested in creating a custom brand experience for your business? Let’s chat at hello@brightsparkdigital.pt.