📈 ROI Dashboard - Pipeline Potential for Lantern 📈

This dashboard view in Lantern’s ROI Dashboard provides users with a comprehensive look at Pipeline Potential through various high-level metrics, assumptions, and lead tracking tools. Designed to support sales and marketing teams, the interface helps users identify high-intent leads, track job changes, and analyze web traffic potential.

✨ Feature Highlights:

• Job Changes Pipeline: Tracks job changes at target accounts, surfacing new opportunities and high-intent leads. Each lead includes information on old and new companies, titles, and CRM links.

• Website Pipeline Potential (Beta): This section anonymizes and analyzes website traffic to identify potential leads who haven’t filled out forms, enabling teams to reach out to high-intent visitors.

• Key Assumptions Panel: Displays critical assumptions like lead engagement rates, meeting conversions, opportunity to close ratios, and average contract values (ACV), helping users understand the basis of potential pipeline calculations.

• Data Insights: Real-time metrics such as the number of meetings, opportunities, pipeline value, and closed-won potential provide actionable insights.

• Activity and Intent Tracking: Each lead includes intent score, time on the website, last visit date, and recent activity trends, making it easy to prioritize outreach based on engagement.