Petch – Redefining Trust and Simplicity in Fintech Branding
We collaborated with Petch, a payment company with a vision to build trust and global appeal through user-centric branding. Facing the challenges of conveying security in a competitive market, establishing a memorable identity, and simplifying brand perception, we crafted a cohesive design strategy to address these needs.
Our solution began with a clean, rounded logo featuring a minimalistic “P” icon and a modern, tech-forward typeface. This design not only works effectively as an app icon but also strengthens brand recognition across platforms, conveying reliability and trust.
The vibrant color palette—green, yellow, and dark blue—strikes a balance between energy and stability, symbolizing both innovation and financial security.
The brand messaging, “Secure Payments. Global Reach. Simplified for You,” reinforces the company's commitment to providing accessible, trustworthy payment solutions, resonating with individuals and businesses alike. Through this approach, we brought the core values of Petch to life, creating a globally resonant, memorable brand that instills confidence and stands out in the fintech space.
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