Geonbae Korean Bakery Visual and Branding Identity
Geonbae is a Korean bakery brand offering a unique twist on traditional Korean bread. The name "Geonbae," which means "cheers" in Korean, is chosen to evoke the joy and warmth associated with sharing food with loved ones. The brand aims to bring the comfort and authenticity of Korean baking to a global audience, blending time-honored recipes with a modern approach. Geonbae's offerings will include sweet and savory buns, pastries filled with red bean paste, custard, and more, crafted to deliver a delightful and memorable experience.
LOGO DESIGN / BRANDING IDENTITY / CUSTOM TYPEFACE / WEB DESIGN
UNIVERSITYPE 2024
Logo Concept
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