B.C. Wraps

Visual Identity

Creative Brief

Project Overview: B.C. Wraps is a vinyl vehicle wrap, and tint business based in Duluth, Minnesota, that also offers graphic design services. The goal of this project is to create a compelling visual identity that shows the business's expertise, creativity, and commitment to quality while appealing to a diverse clientele.

Inspiration: The inspiration for B.C. Wraps stems from the client’s family farm in Austin, Minnesota. This background fosters a deep appreciation for hard work, craftsmanship, and community values, which will be reflected in the brand's identity. The earthy tones, textures, and natural elements of farm life will influence the design, creating a connection between the business and the client’s roots.

Services Offered:

Vinyl Vehicle Wraps: Custom wraps for cars, trucks, and trailers to enhance aesthetics and brand visibility.

Window Tinting: High-quality tinting services for vehicles and commercial spaces, providing style and UV protection.

Graphic Design: Comprehensive design services for branding, including logos, promotional materials, and custom graphics.

Target Audience: Local businesses, car enthusiasts, and individuals seeking to customize their vehicles or enhance their brand presence.

Psychographics: Customers who value creativity, quality, and personalization. They appreciate unique designs and seek expert advice on branding and customization.

Tone of Voice: Friendly, Sophisticated, Bold, Casual and Innovative.

Unique Selling Proposition: B.C. Wraps combines exceptional craftsmanship in vinyl wrapping and tinting with innovative graphic design services, offering a one-stop solution for both aesthetic and branding needs.

Design Objectives:

Develop a Strong Visual Identity: Create a logo and branding elements that reflect the creativity and quality of the services offered, with a nod to the client’s farming background.

Incorporate Visual Elements of Vinyl and Design: Use imagery and graphics that convey the essence of vinyl wraps, tinting, and the natural influences from the client’s farm life.