Brandweek 2024

Rapidly executing an impactful and versatile rebrand for ADWEEK's flagship brand strategy conference.

Brandweek, the premier brand strategy conference within the ADWEEK lineup, faced a critical challenge in the final stages of its marketing campaign. Due to a company-wide rebrand, Brandweek needed to undergo a complete visual overhaul in a matter of weeks. To meet this tight deadline, we developed a flexible visual identity system based on a set of compositional and typographic guidelines. This approach allowed us to quickly produce impactful assets across various platforms while maintaining a consistent brand image. The system's adaptability ensured seamless integration of the rebrand into existing marketing materials and applied to a wide range of applications, even those not initially considered.