Thunderhoof - Whiskey Label Design
Spirits of Distinction
Spirits of Distinction is a design journey through the diverse and storied world of distilled spirits. The goal of the series is to capture the essence of each spirit—from classic gin and whiskey to exotic rums and eaux-de-vie—in a unique label design that reflects its origin, culture, and character. Each label will serve as a tribute to the craft of distillation, blending tradition with visual artistry to celebrate the spirit’s individuality and history. With Spirits of Distinction, every bottle tells a story, inviting you to explore the world one spirit at a time.
About Malt Whiskey
American malt whiskey is a distinctive expression within the whiskey family, known for its rich, malty flavor and often bold, robust character. Made primarily from malted barley, it reflects the craftsmanship and innovation of American distillers who have adapted traditional malt whiskey techniques with their unique twist. Unlike Scotch, American malt whiskey may be aged in new charred oak barrels, imparting deeper caramel and vanilla notes, often balanced with hints of fruit, spice, and oak. This emerging style offers a fresh perspective on whiskey, blending old-world heritage with the pioneering spirit of American distillation.
About the Design
The Thunderhoof malt whiskey label draws inspiration from the mighty bison of the Great Plains, capturing its raw power and majesty in a vintage aesthetic. The label features an early 1900s painting that beautifully depicts a bison in mid-stride, set against a backdrop of open prairie. This classic, rustic artwork conveys a sense of heritage and strength, aligning perfectly with the bold character of American malt whiskey. The name Thunderhoof reinforces the wild and untamed spirit of the plains, creating an evocative label that feels timeless and grounded in American frontier history.
About Me
I run a design and branding studio dedicated to elevating craft producers, startups, and small businesses. With over 350 labels designed and collaborations with boutique brands across the globe, I offer comprehensive services including full brand packages, web development, packaging, and graphic design. If you're looking to bring your brand to life, don't hesitate to reach out. Explore more of my work and past projects at pinewatt.com—I'd love to partner with you on your next creative venture!