Tokaji - Wine Label Design
Wines Of The World Series
Welcome to the Wines of the World series, where today we're spotlighting Tokaji. Recently, I’ve become captivated by the incredible diversity of wines from around the globe. Inspired by my New Year's resolution to create a new piece of work every day, I’ve embarked on designing a unique wine label for each type of wine I explore, capturing the essence and story behind each varietal.
About Tokaji
Tokaji, often referred to as Hungary’s "liquid gold," is a storied wine style with roots in the Tokaj region of Hungary. Renowned for its luscious sweetness and complex flavors, Tokaji is primarily crafted from Furmint and Hárslevelű grapes that are affected by noble rot, concentrating their sugars and flavors. This iconic wine style is celebrated for its golden hue and a rich profile of honey, apricot, and dried fruit, often accented by notes of citrus, almond, and a distinct minerality. The balanced sweetness and refreshing acidity of Tokaji have earned it a legendary reputation, making it a cherished indulgence among wine lovers worldwide.
About the Design
This wine label design beautifully features a vintage botanical illustration of the passionfruit vine, with its intricate leaves, delicate flowers, and golden fruit. The detailed illustration evokes a sense of natural sweetness and exotic allure, a perfect complement to the wine’s own lush and fruit-forward character. The elegant, earthy tones of the passionfruit artwork not only enhance the bottle’s visual appeal but also subtly hint at the sweet, tropical flavors within, creating a harmonious connection between the wine’s style and its presentation.
About Me
I run a design and branding studio specializing in craft producers, startups, and small businesses. I offer a comprehensive range of services, including full brand packages, web design, packaging, and graphic design. Feel free to reach out—I'd love to help you bring your brand to life.
Explore more of my work at pinewatt.com.