Sahti - Beer Label Packaging Design
Beer For Here
Welcome to the "Beer For Here" series. Enjoying a beer is not just about the taste; it's deeply influenced by the surroundings in which you drink it. Inspired by this idea, I've embarked on creating a series of beer labels that encapsulate the essence of various locations—melding the distinctive vibe of each place with the rich history of different beer types. This project aims to transform each sip into a more immersive experience, where the beer and its setting are in perfect harmony.
About Sahti
Sahti is a unique, traditional Finnish beer style with a rich history dating back centuries. Brewed with rustic techniques, sahti is distinctively flavored with juniper, which is used in place of hops, adding a resinous, herbal character. The brewing process involves filtering the beer through juniper branches, infusing it with earthy and piney notes. Sahti is often brewed with a mix of barley, rye, and sometimes oats, giving it a thick, full-bodied texture. It is typically fermented with a yeast that produces fruity, banana-like esters, resulting in a beer that is both sweet and slightly tart, with a flavor profile closer to an ale than a lager. Traditionally served uncarbonated and cloudy, sahti is a rustic, robust brew, deeply rooted in Finnish culture and folklore.
About The Design
The label design for Midsommer Sahti captures a surreal, vibrant homage to Nordic Midsummer festivals, blending traditional celebration with a cinematic twist. Inspired by the aesthetic of the cult classic horror film Midsommar, the design features women in flowing white dresses dancing in a mystical forest setting, evoking both the joy and eeriness associated with Midsummer rites. The neon-pink and yellow hues pop against a dark, woodsy backdrop, creating a dreamlike atmosphere that draws viewers into a world where folklore meets modern suspense. This playful yet haunting design perfectly reflects the bold and unusual nature of sahti itself.
About Me
I run a design and branding studio dedicated to elevating craft producers, startups, and small businesses. With over 350 labels designed and collaborations with boutique brands across the globe, I offer comprehensive services including full brand packages, web development, packaging, and graphic design. If you're looking to bring your brand to life, don't hesitate to reach out. Explore more of my work and past projects at pinewatt.com—I'd love to partner with you on your next creative venture!