Ashley Thiel DNP,PMHNP-BC

Visual Identity

Creative Brief

Project Overview: Ashley Thiel is a Psychiatric/Mental Health Nurse Practitioner providing assessment, diagnosis, and treatment for mental health conditions in a private outpatient practice. This project aims to create a compelling visual identity that reflects the warmth, professionalism, and resilience central to Ashley's approach to mental health care.

Services Offered:

• Diagnosis of Mental Health Conditions: Comprehensive evaluations to identify mental health issues.

• Medication Management: Prescribing and managing psychiatric medications.

• Genetic Testing: Utilizing genetic insights for personalized treatment plans.

• Laboratory Tests: Conducting necessary tests to inform treatment decisions.

• Referrals: Connecting clients to psychological testing, therapy, and additional services as needed.

• Design Inspirations:

• Concepts related to light (e.g., clarity, hope) and growth (e.g., resilience, flourishing).

• The imagery of flowers breaking through concrete symbolizes strength and overcoming adversity.

• Tone of Voice:

• Warm, Welcoming, Friendly, and Professional. Approachable with a sense of humor.

• Target Audience:

  • Children and adults aged 6 to mid-60s (not accepting Medicaid/Medicare).

  • High-functioning individuals dealing with issues like depression, anxiety, mood disorders, ADHD, and PTSD.

• Client Characteristics: Seeking a supportive, responsive environment for mental health care.

Design Objectives:

• Create a visual identity that conveys warmth, resilience, and professionalism.

• Incorporate elements that symbolize light and growth, fostering a sense of hope and positivity.

• Develop a logo and color palette that appeals to a diverse audience while maintaining an approachable feel.