Animated video capsule

I was responsible for creating characters, developing storytelling, and producing an animated capsule video tailored for the roles of Executive and Deputy Manager at Compañía Minera del Pacífico. (Chilean Mining Company)

Character Creation: I designed characters that are visually engaging and professionally representative, aligning with the mining environment and the specific roles of our target audience. Attention was given to details such as safety gear, facial expressions, and gestures to convey professionalism and approachability.

Storytelling: The narrative was crafted to focus on the challenges, decisions, and responsibilities common to Executives and Deputy Managers, highlighting the significance of their roles within the company and their impact on mining operations. This approach allowed us to create a storyline that is both educational and motivational, reinforcing commitment to safety and efficiency in leadership.

Animation of the Capsule: I developed an animated capsule that seamlessly integrates the character

design with the narrative, using graphics and animations to represent the mining setting in an appealing and modern way. The animation style and pace were specifically designed to capture attention and deliver key messages concisely, making it ideal for training sessions and internal communications.

The result was a dynamic capsule aligned with the company’s values, supporting the professional growth of its leaders within the operational context of mining.