GoodMaps Logo Exploration II

This was the second logo concept I created for GoodMaps, a company specializing in digital mapping solutions for both indoor and outdoor environments. In this design, I focused on transforming the letter 'G' into a navigation arrow, aiming to craft a memorable lettermark that stands out on its own. This approach not only enhances brand recognition but also quickly conveys the essence of the company’s mission to its audience.

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